Social networks can act as personalized search engines for people searching for legal service recommendations. Those who use their social community to ask questions are utilizing “social trust” as a conduit to their solutions. If executed well, law firm social media marketing will be a cost-efficient way to drum up business.
A survey by the American Bar Association’s Legal Technology Resource Center concluded that 56% of attorneys are part of a social network. Of those social media websites, LinkedIn is the most used at 83% and Facebook comes in second with 68%.
Contingent upon the target demographics of your legal services, you may achieve more success with one social media website compared to another – but it is vital that you have an existence on all of them.
What many people do not grasp is how many potential clients are using social media. Social media websites are increasingly being used as personal search engines. As a result, Google and Bing have incorporated social media content into their search results.
Tens of thousands of search queries are carried out every day on Facebook for information and recommendations of products and services. It makes sense, doesn’t it? Who would you ask for a recommendation, especially if you are seeking a legal service – a Google search or a friend who personally endorses a specific service provider?
Establishing a group of referral sources on social media websites can help attorneys boost their referral rates. Social media networks help you keep in touch with your referral sources, so you can network with them more often. Once a connection is made you can send someone an email about a potential case or send a friendly reminder to them that you’re still interested in working together.
If you are a business owner with little time to spare, the idea of starting a blog may seem overwhelming. You might think it’s just another task on the list (as if you did not already have enough on your plate). You might assume the process of creating articles is going to be complicated and the thought of churning out content may send shivers down your spine.
Nevertheless, there is one convincing motive to why you a business should blog: It will help your business grow!
A blog will introduce you to more potential clients by allowing you to connect with your target demographic, steering traffic to your website, elevating your ranking in search engines for important keywords, and enhancing your online profile beyond just a plain old website.
Studies show that business blogging leads to 55% more website visitors. Hence, with an active blog, potential customers have a greater chance of stumbling upon your products or services.